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As consumers increasingly use the digital path to purchase, DTC sales become an important channel for many brands. ”[1] He goes on to note, “This trend was already in evidence as manufacturers try to assert greater control over their relationship with consumers, and to capture a greater share of gross margin.”
As the world continues to struggle with the effects of the pandemic, the digital path to purchase continues to see an increase in traffic. 2] As a result of this change in consumer behavior, manufacturers of all sorts of goods have started to take notice. 1] He adds, “Grannies have discovered online shopping.” ”[4].
” Consumer Packaged Goods (CPG) manufacturers know as well as anyone that keeping up with the changing landscape can be difficult — but essential. ” What does that mean for CPG manufacturers? CPG manufacturers will become problem-solvers. Subscription services are a manufacturers dream. ”[5].
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