Sun.Aug 14, 2016

article thumbnail

Is A Customer-Centric Strategy the Same as Demand-Driven? Outside-In?

Supply Chain Shaman

It was an early morning. I cradled my cup of tea in my hand. It had been a long night. However, I had little time to be tired. The client leaned across the table and asked, “Is a customer-centric supply chain strategy the same as a demand-driven supply chain strategy?” I smiled. As we talked the adrenaline started to pump. I asked for a black marker to draw on the board in the room and replied, “If only it was that easy!