Sufficiently “Primed”? What We Can Learn from Amazon Prime Day
FLEXE
JULY 19, 2017
The results of the first event surpassed Amazon’s 2014 Black Friday sales, but customer backlash to the event’s promotions wasn’t great. Happy Belly bottled water (Japan), and Soda Stream (Germany and Austria). Amazon Prime Day began as a marketing and sales event to celebrate its 20th anniversary in 2015. More than 3.5
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