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It wouldn’t be Valentine’s Day without Logistics

Enterra Insights

Cupid gets the credit for the holiday, but really Valentine’s Day is the work of logistics and supply chain.” Ricaurte notes, “Every February, shoppers depend on farmers in Colombia, Ecuador, Guatemala, the Dominican Republic and Costa Rica for a universal token of love and affection – fresh cut flowers.”

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Valentine’s Day 2019

Enterra Insights

Valentine flowers are primarily grown by farmers in Colombia, Ecuador, Guatemala, Dominican Republic, and Costa Rica. Logistics providers must transport them quickly, under controlled conditions, to ensure your significant other doesn’t receive a wilted surprise. ” BBC, 10 February 2017. [2] Footnotes. [1]