Our Walk In The Fog
Supply Chain Shaman
DECEMBER 11, 2018
While there is much hype on DDMRP and the use of orders as a proxy for demand, companies need to remember that orders carry latency: they are out-of-step with market purchase behavior. New forms of data abound–weather data, consumer insights, rating/review information, sentiment analysis—but they are not used. This reality?
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