FMCG Drinks Route to Market – let’s get fizzical in CEE
Enchange Supply Chain Consultancy
AUGUST 19, 2015
This provided a degree of advance warning outside of the formal forecasting system which was very welcome. For example, shortages in Bahrain were quickly erased by stock transfer with appropriate paperwork from the distributor in Dammam. We needed drinks and the range was wide with all the big names present bar one.
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