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Not only do they respond to the times and maintain flexibility in their operations, they also work toward recyclable packaging and water sustainability. In 2003, Coca-Cola enterprises began a five year, $200 million IT plan called Project Pinnacle. While aiming for profits, Coca-Cola has devoted some energy to sustainable packaging.
An in-depth integration of the Supply Chain through the exchange and coordination of information flows between all members of the supply chain, therefore makes it possible to better define their RACI (R: Director; A: Approver; C: Consulted; I: Informed) (Kempainen and Ari, 2003). Cumbersome processes with no added value. Sources Cachon G.P.
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