Bait and Switch
Supply Chain Shaman
APRIL 17, 2013
The market shift is towards analytics, but this new market is confusing. Each time that they are published, the Shaman sighs and chuckles in her little apartment in Baltimore. The first definition of Demand-driven Supply Chains was pushed into the market by AMR Research (now part of the Gartner Group) in 2004. It is still early.
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