Conducting and Presenting Grounded Theory Research
SCM Research
MAY 29, 2012
The Discovery of Grounded Theory by Glaser and Strauss (1967) remains the fundamental handbook of this approach. SCM journals have recently seen a series of articles advocating for the use of grounded theory, e.g., Mello and Flint (2009, JBL) and Kaufmann and Denk (2011, JSCM). Second, O’Reilly et al.
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