Sustainability pays off, but it’s not always traceable
Supply Chain Movement
JULY 10, 2014
The global middle class is growing even more rapidly: KPMG has calculated that by 2030 there will be three billion more middle-class consumers than in 2010. Ever since its foundation in 1971, Starbucks has been a company that is very aware of its social role,” explains Jan Huijgens, senior manager of logistics for Starbucks in Europe.
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