Small is the new big: Millennials & the future of retail
DELMIA Quintiq
AUGUST 27, 2014
NPD Group reports that Millennials spent 81 percent of their shopping dollars in brick and mortar stores, and only 19 percent online. Many stores now allow customers to view in-store inventory online, and in-store pickup of online purchases. Use innovative technology. Use targeted promotions. Brand loyalty has to be earned.
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