Taming the Supply Chain. Will It Ever Be Social?
Supply Chain Shaman
SEPTEMBER 30, 2012
It was earlier than even supply chain innovators. They excel in the four Ps of marketing. In contrast, a market-driven organization connects bidirectionally market-to-market to orchestrate the signals to shape demand and mitigate risk (buy-side to sell-side and back). We have built transactional buying relationships.
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