Taming the Supply Chain. Will It Ever Be Social?
Supply Chain Shaman
SEPTEMBER 30, 2012
They excel in the four Ps of marketing. In contrast, a market-driven organization connects bidirectionally market-to-market to orchestrate the signals to shape demand and mitigate risk (buy-side to sell-side and back). In 2010, Kellogg had a problem with an odor in waxy resins found in the package liner. Absolutely! Absolutely!
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