Taming the Supply Chain. Will It Ever Be Social?
Supply Chain Shaman
SEPTEMBER 30, 2012
They excel in the four Ps of marketing. In contrast, a market-driven organization connects bidirectionally market-to-market to orchestrate the signals to shape demand and mitigate risk (buy-side to sell-side and back). The ends of the supply chain–both in customer and procurement– are fragile. Absolutely!
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