Average Order Value: 5 Tips to Increase it [+ AOV Formula]
ShipBob
FEBRUARY 17, 2023
Your brand’s average order value (AOV) isn’t a vanity metric. Better yet, simple changes in your business model can have a substantial impact on your AOV. You can offer volume discounts, add-ons such as complementary products, have a minimum purchase rule, and more. Decide which brand you are, and alter pricing accordingly.
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