Average Order Value: 5 Tips to Increase it [+ AOV Formula]
ShipBob
FEBRUARY 17, 2023
Your brand’s average order value (AOV) isn’t a vanity metric. Take Rainbow OPTX, an online sunglasses seller: By working with their third-party logistics ( 3PL ) provider, ShipBob, to expand their 2-day shipping window to all customers, the brand experienced a drastic increase in how much their customers were willing to spend.
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