Consumer Demand Variability Biggest Supply Chain Disruption, Execs say
USC Consulting Group
JULY 21, 2020
The white paper, which was released as a supplement to the survey, noted that the pandemic proved to be unusual in many ways, but most especially in terms of the fluctuations in what consumers wanted and to what degree. Since COVID-19 was unprecedented in the Information Age, predictive analytics had nothing to draw from for guidance.
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