Currency Manufacturing Procurement Analytics Real Estate 
Enterra Insights
MAY 11, 2022
One of the latest ways CPG manufacturers have opted to interact with consumers is with non-fungible tokens (NFTs). For example, journalist Shawn Lim ( @mediumshawn ) reports, “Unilever’s oral care brand Closeup has created a non-fungible token marriage certificate that recognizes all couples in a relationship in the metaverse.”[1]
Enterra Insights
APRIL 30, 2019
The impact of e-commerce and the consumer digital path to purchase has been significant. ”[1] Empty malls and struggling brick-and-mortar retailers also bear stark witness to the impact of the digital path to purchase. … Shoppers now purchase more online, making fewer trips to stores and seeing fewer in-store promotions.”[2].
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