The Price of a Big Mac in Denmark: Worth the wages?
Supply Chain View from the Field
OCTOBER 28, 2014
Many companies today use certifications and labeling to argue that they’re charging a higher price for coffee or tee shirts to benefit workers in Ethiopia or Bangledesh. As incomes increase, perhaps then a majority of consumers will be more able and willing to pay the more expensive prices that will drive lasting changes in sourcing and production.”