Massachusetts, Omnichannel and Procurement Analytics

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Massachusetts

Omnichannel

Procurement Analytics

E-commerce and the Digital Path to Purchase

Enterra Insights

MARCH 27, 2019

Retailers have always been curious about the paths consumers take when they decide something needs to be purchased. When the Internet and World Wide Web introduced consumers to online shopping (aka e-commerce), the path to purchase became much more complex. Today the digital path to purchase is growing in importance. ”[2].

Procurement Analytics

Procurement Analytics Manufacturing Procurement Procurement Solutions Purchasing Skills

The Digital Path to Purchase is often the Mobile Path to Purchase

Enterra Insights

MAY 21, 2018

Shopping often begins with searching and Dan O’Shea reports a 2017 study published by BrightEdge determined “mobile searches on Google now represent about 57% of all search traffic.”[1] ” The Digital Path to Purchase. ” So what kind of digital path to purchase strategy should retailers pursue?

Procurement Analytics

Procurement Analytics Purchasing Skills Price Reduction Cost Reduction Strategies

Supply Chain Brief

E-commerce and the Digital Path to Purchase

The Digital Path to Purchase is often the Mobile Path to Purchase

Stay Connected