Yes, I am a Zealot. I Still Believe. Do You?
Supply Chain Shaman
SEPTEMBER 28, 2012
That is the role of marketing or sales or procurement. Yes, I believe that supply chain overlays on top of the sales and marketing organizations and the procurement function. The transactional nature of procurement and sales is a barrier to redesigning for higher value. I hate the name Omnichannel. It is coming.
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