Love ‘Em or Hate ‘Em, “Christmas in October” Sales Get Results
BlueYonder
DECEMBER 8, 2017
And although in 2004 almost a quarter of consumers put off holiday shopping until December, now only 17 percent wait that long. Shipping and warehouse delays caused some Black Friday and Cyber Monday purchases to be held up for days, despite thousands of extra workers hired to deal with the holiday buying surge.
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