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Retail Apocalypse Predicted to Continue

Enterra Insights

Back in 2017, Bloomberg journalists Matt Townsend ( @matt_townsend ), Jenny Surane ( @jennysurane ), Emma Orr ( @emmajorr ), and Christopher Cannon ( @homiedonttweet ), predicted the retail apocalypse was just beginning.[3] We need to bring digital technology into the store to truly transform the customer’s experience.”