Optimizing Last-Mile Fulfillment for FMCG Businesses in the Middle East
Locus
JULY 25, 2023
In 2019, Bain & Co. predicted that the retail industry in the Middle East and North Africa (MENA) is on the verge of a pivotal shift. “E-commerce A recent report predicts that by 2030 , the share of smartphone connections in the Middle East and North African (MENA) regions will reach 92 percent from 76 percent in 2022.
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