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Consumers Are in Charge of the Digital Path to Purchase

Enterra Insights

Although retailers still talk about the digital path to purchase as an alternative to the traditional shopping journey, the lines between paths to purchase have blurred. With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies.

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The Future of Retail Supply Chain: What’s in Store?

Logistics Bureau

Consumers no longer wish to choose between online ordering/home delivery and purchasing in-store. Now they want to choose from any combination of ways to purchase and receive the goods they want. While talking technology, retail companies will need plenty of it to meet the challenge of last mile distribution in 2026 and beyond.