FMCG Drinks Route to Market – let’s get fizzical in CEE
Enchange Supply Chain Consultancy
AUGUST 19, 2015
Within the smaller markets there tended to be one or two stock holding points which were enough to meet demand in a reasonably short Supply Chain. For example, shortages in Bahrain were quickly erased by stock transfer with appropriate paperwork from the distributor in Dammam. Lots of head shaking and nu, nu, nu.
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