Data Quality is as Important as Data Quantity
Enterra Insights
DECEMBER 10, 2018
Adam Robinson ( @AdamRobinsonCDM ), Director of Marketing at Cerasis, notes, “High-quality data will ensure more efficiency in driving a company’s success because of the dependence on fact-based decisions, instead of habitual or human intuition.”[3] the data has to be collected, stored, and used ethically and legally).
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