Empowered Consumers Require Omnichannel Strategies
Enterra Insights
MAY 31, 2019
Most of us still trusted brick-and-mortar stores, we didn’t have price comparison services, and we were at the mercy of large corporations for discounts.”[2] Invest in technology and analytics. Su bluntly states, “Customers are becoming more powerful in making their own purchasing decisions.” Footnotes. [1]
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