Empowered Consumers Require Omnichannel Strategies
Enterra Insights
MAY 31, 2019
Today, consumers are empowered with more knowledge about the products they buy than at any time in history. Steve Osburn ( @skosbu ), Managing Director at Kurt Salmon — a part of Accenture Strategy specializing in Supply Chain, observes, “E-commerce customers in the U.S. This has emboldened them in new ways. ”[5].
Let's personalize your content