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The Impact of the Digital Path to Purchase

Enterra Insights

The impact of e-commerce and the consumer digital path to purchase has been significant. ”[1] Empty malls and struggling brick-and-mortar retailers also bear stark witness to the impact of the digital path to purchase. … Shoppers now purchase more online, making fewer trips to stores and seeing fewer in-store promotions.”[2].

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CPGs and NFTs

Enterra Insights

For example, journalist Shawn Lim ( @mediumshawn ) reports, “Unilever’s oral care brand Closeup has created a non-fungible token marriage certificate that recognizes all couples in a relationship in the metaverse.”[1] Fungible’ means that something can be traded, like physical currency or cryptocurrencies. ”[1] What?