How Air Jordans Became the Greatest Shoes of All Time!
Supply Chain Game Changer
AUGUST 7, 2019
Demand shaping: from celebrity sponsorship to limited release. When Michael Jordan first signed with Nike in 1984, the star-endorsed shoes were expected to produce $4 million in sales annually – they did $100 million in the first 9 months. After more than 20 years, Air Jordans are still the Greatest Sneaker of All Time.
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