How Air Jordans Became the Greatest Shoes of All Time!
Supply Chain Game Changer
AUGUST 7, 2019
When Michael Jordan first signed with Nike in 1984, the star-endorsed shoes were expected to produce $4 million in sales annually – they did $100 million in the first 9 months. Backed by an up-and-coming all-star and a rock-solid marketing strategy, Nike’s Air Jordans quickly became the most sought-after shoe in the world. After more than 20 years, Air Jordans are still the Greatest Sneaker of All Time. The post How Air Jordans Became the Greatest Shoes of All Time!