Drive FMCG Distributor Performance by First Mastering Your Own RtM Strategy
Enchange Supply Chain Consultancy
APRIL 29, 2021
I began by examining the 10 biggest challenges Route to Market (RtM) leaders face in managing FMCG Distributors. Then in response to this in my last post I shared our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme.
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