article thumbnail

Strategy. Strategy. Wherefore Art Thou Strategy?

Supply Chain Shaman

In contrast, those who outperformed were better at strategy and aligned with outcomes. Instead, the starting point, as shown in Figure 1, should start with a clear understanding of business strategy. The operating strategy–a major part of the supply chain strategy–flows from the business strategy.

article thumbnail

Building a Resilient Port Strategy with Brian Kempisty & Lauren Beagen

The Logistics of Logistics

Brian Kempisty , Lauren Beagen and Joe Lynch discuss building a resilient port strategy. Lauren is a lawyer and the Founder of Squall Strategies , a boutique maritime consulting and legal solutions company. Beagen is a seasoned maritime attorney and the founder of Squall Strategies, LLC and The Maritime Professor.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Rapid Assessment Approach to Developing a Supply Chain AI Strategy 

Talking Logistics

Read more The post A Rapid Assessment Approach to Developing a Supply Chain AI Strategy appeared first on Talking Logistics with Adrian Gonzalez. Between the government mindlessly trying to “slow” the growth of AI and the media trying to scare you that AI is coming for your job, the public has been totally confused.

article thumbnail

Transportation Strategies for Continued Success

Logistics Viewpoints

Below are some transportation strategies for success for suppliers of TMS, TES, and MTS. Coronavirus has changed the outlook for direct-to-consumer commerce, and a TMS is now a critical component of this strategy. Transportation strategies come in all shapes and sizes. Look to the Cloud.

article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

article thumbnail

Responding to the 2023 IMO GHG Strategy

The Logistics & Supply Chain Management Society

Responding to the 2023 IMO GHG Strategy by Wolfgang Lehmacher, Mikael Lind and Robert Ward Illustration: Sandra Haraldson, RISE 7 July 2023 marked a historic day for the shipping sector when the International Maritime Organization (IMO) adopted its 2023 IMO Strategy on Reduction of GHG Emissions from Ships (2023 Strategy).

article thumbnail

7 Supply Chain Strategies for Pharmaceutical Brands to Compete Against Generics

The Network Effect

The post 7 Supply Chain Strategies for Pharmaceutical Brands to Compete Against Generics appeared first on The Network Effect.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

article thumbnail

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.

article thumbnail

What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

article thumbnail

4 Critical Steps to Build into Your Digital Logistics Strategy

Build your strategy around these 4 critical steps. Up your logistics game by empowering your supply chain with AI-powered analytics, real-time collaboration, IoT-enabled track and trace, and cognitive decision-making to achieve digital logistics success.

article thumbnail

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance. Here’s what’s covered: How data-driven marketing drives the customer experience. The most challenging obstacles to data-driven marketing success.