Mass Customisation: What It Is and How Companies Are Using It
Unleashed
NOVEMBER 15, 2021
We answer these questions, and give you examples of how it works in practice. Mass customisation is also known as: Made-to-order Built-to-order Increasingly popular in the retail goods sector – but also used in the automotive, software and finance sectors – mass customisation allows customers to purchase a product that is more ‘them’.
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