E-Commerce Takes Off in Developing Countries
Elementum
OCTOBER 8, 2015
Investors and research groups are optimistic about countries like Nigeria and Kenya, whose burgeoning middle classes have the capital to spend on foreign-made goods. It’s wise to secure a market before it becomes oversaturated. Another e-commerce platform, Konga, saw revenues grow 450 percent in 2014. Last-mile logistics get chaotic.
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