Knowledge Base Metrics Procurement Analytics Transportation 
BlueYonder
MARCH 22, 2017
Retailers need to ensure that a customer’s purchase journey is completely understood and tracked. The buying process of each category will have varying aspects of product research and social influence; the marketing communication should be calibrated in sync with analysis of the customer purchase path. Start with the customer.
BlueYonder
MARCH 22, 2017
Retailers need to ensure that a customer’s purchase journey is completely understood and tracked. The buying process of each category will have varying aspects of product research and social influence; the marketing communication should be calibrated in sync with analysis of the customer purchase path. Start with the customer.
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