Customers Want to Be Treated Royally
Enterra Insights
JUNE 8, 2021
With more and more consumers taking the digital path to purchase, retailers are learning that it’s easy for customers to leave the path or abandon shopping carts. Toms ( @SarahEToms ), from the Wharton School of the University of Pennsylvania, most companies are deluding themselves about how customer-centric they really are.
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