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E-commerce and the Digital Path to Purchase

Enterra Insights

Retailers have always been curious about the paths consumers take when they decide something needs to be purchased. When the Internet and World Wide Web introduced consumers to online shopping (aka e-commerce), the path to purchase became much more complex. Today the digital path to purchase is growing in importance. ”[2].

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Post-pandemic Supply Chains

Enterra Insights

“As countries shut down, stock markets crumble and economic activity slows to a crawl,” writes Yossi Sheffi ( @YossiSheffi ), the Elisha Gray II Professor of Engineering Systems at the Massachusetts Institute of Technology, “it is hard to believe that in a few months the coronavirus crisis may be over.”[1]

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Are You Ready for the Sharing Economy?

MIT Supply Chain

At the start of the economic downturn in 2007, individuals strapped for cash turned to alternative methods of fulfilling their needs without making purchasing new products. In 2000, the business took off in Boston and Cambridge, and by 2002 had expanded with the opening of offices in Washington, D.C. and New York.