Refresh Your Supply Chain – Have a Coke and a Smile
Supply Chain Network
MARCH 26, 2012
In 2003, Coca-Cola enterprises began a five year, $200 million IT plan called Project Pinnacle. Though the company had benefited from equity interests in franchised bottling groups, the need to make more from less prompted Coca-Cola to buy out their main North American distribution groups. How do they do it all? Always Adapting.
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