2007 Demand Management Forecasting Metrics 
Supply Chain Shaman
AUGUST 26, 2015
As the markets plummet, it is time to remind ourselves that demand is not a forecast. Traditional forecasting approaches are not adequate in a time of market volatility. The supply chain needs to respond to market demand and consumer sentiment. Demand processes are evolving. I remember December 2007 like yesterday.
Supply Chain Shaman
MARCH 8, 2016
The initial software product release name was Real-Time Forecasting. The product naming convention changed to Demand Sensing (DS) in 2005. DS replaced rules-based forecast consumption with better math (statistics and pattern recognition). The founders remain, and the company is private, and tightly-held. I hope that this helps.
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