Lionel Racing: An Omni-Channel Case Study
Talking Logistics
JULY 19, 2016
That’s how Rick Gemereth, CIO at Lionel Racing , set the stage for describing his company’s omni-channel strategy and journey in a video interview I conducted with him a few weeks ago at the Descartes’ Evolution 2016 conference (Descartes is a Talking Logistics sponsor). a 116 year old company known for its model trains and railroad sets.
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