Trends 2020: An Overview
Enterra Insights
JANUARY 3, 2020
The growing importance of the digital path to purchase. Black Friday 2019 results continue to highlight the increasing importance of the digital path to purchase and omnichannel sales. ”[3] Sarwant Singh, a Senior Partner at Frost & Sullivan, predicts, “The future will be that of everything, everywhere marketplaces.”[4]
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