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Is A Customer-Centric Strategy the Same as Demand-Driven? Outside-In?

Supply Chain Shaman

The client leaned across the table and asked, “Is a customer-centric supply chain strategy the same as a demand-driven supply chain strategy?” An example of social listening is the Lenovo Case Study presented at the 2015 Supply Chain Insights Global Summit. I think the Clorox story is a great case study.

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No Easter Bunny?

Supply Chain Shaman

There is a belief that the efficient response—the tightly integrated lean supply chain—defines supply chain excellence. The most advanced case studies of success in analytics platforms are in the financial, insurance and services industries. The overarching theme is to Imagine Supply Chain 2030. Seize the opportunity.