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Is A Customer-Centric Strategy the Same as Demand-Driven? Outside-In?

Supply Chain Shaman

The use of customer segmentation strategies to define order policies for lead times, discounts, allocation, and shipping priorities. The harmonization and synchronization of channel data to be used in forecasting, replenishment, and inventory planning. Demand Sensing. Demand Shaping. Supply Chain 2030.

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A River Runs Through It…

Supply Chain Shaman

When I am asked this question, I go to the whiteboard and draw two hierarchies: one that is market-driven based on channel locations, and one that is supply-centric based on shipping locations. I then ask the client how many demand units they forecast, and we draw the numbers on the hierarchies at each level. Supply Chain 2030.