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Is A Customer-Centric Strategy the Same as Demand-Driven? Outside-In?

Supply Chain Shaman

The client leaned across the table and asked, “Is a customer-centric supply chain strategy the same as a demand-driven supply chain strategy?” I asked the group to think of demand-driven concepts as the enabler of customer-centric strategies. Demand Sensing.

A River Runs Through It…

Supply Chain Shaman

It is the river of “demand.” While most companies attempt to shape demand–through promotions, new product launch, pricing, sales incentives and marketing–they confuse demand shaping with demand shifting. A Focus on Demand Flows.