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Yes, I am a Zealot. I Still Believe. Do You?

Supply Chain Shaman

That is the role of marketing or sales or procurement. Yes, I believe that supply chain overlays on top of the sales and marketing organizations and the procurement function. The transactional nature of procurement and sales is a barrier to redesigning for higher value. I hate the name Omnichannel.

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Supply Chain Management:Bricks and Clicks - The New Business.

Infosys Supply Chain Management

Aerospace and Defense. Sourcing & Procurement. Sourcing & Procurement. ProcureEdge – Sourcing & Procurement. As an example, Macys has embraced an " omnichannel " integration strategy that umbrellas television, online mail-order and retail store selling and service components. Procurement Blog.