E-Commerce Takes Off in Developing Countries
Elementum
OCTOBER 8, 2015
We examine the benefits and obstacles to e-commerce in Southeast Asia, South America, and Africa. Investors and research groups are optimistic about countries like Nigeria and Kenya, whose burgeoning middle classes have the capital to spend on foreign-made goods. . $1.672 trillion online this year—about 7.3% More like tapping ‘buy’.
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