Beer Marketing Strategies in a Global Pandemic and the Best 5 Tactics Heading into 2021
Unleashed
OCTOBER 4, 2020
Marketing campaigns largely focussed on mate-ship and camaraderie. For example, Carlton United Brewery’s marketing strategy for Victoria Bitter portrays a sense of the Australian culture:mate ship, and reward for a job well done with its “hard earned thirst” campaign that ran from the 60s to early 2000s. Direct to Consumer.
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