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Trends 2019: Let the Prediction Season Begin

Enterra Insights

If you are looking for wisdom from the past, you might consider the 6th Century BC Chinese poet, Lao Tzu, who wrote, “Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.” Prognosticators often look to emerging or ongoing megatrends to help them refine their predictions.

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Mindmap for the Fashion & Luxury Goods Market

Supply Chain Movement

In the global fashion and luxury goods market, ever-higher customer expectations, combined with demographic and economic shifts, are making it increasingly difficult to predict consumer behaviour and plan accordingly. Fashion and luxury goods manufacturers are defining their own seasons, which is making the planning of campaigns more complex.