Empowered Consumers Require Omnichannel Strategies
Enterra Insights
MAY 31, 2019
Steve Osburn ( @skosbu ), Managing Director at Kurt Salmon — a part of Accenture Strategy specializing in Supply Chain, observes, “E-commerce customers in the U.S. Most of us still trusted brick-and-mortar stores, we didn’t have price comparison services, and we were at the mercy of large corporations for discounts.”[2]
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